SEO Quote Template (Free)
A free SEO quote template for audits, retainers, technical fixes, and link-building — with clear deliverables, KPIs, and reporting cadence so clients know exactly what they are buying.
Create your SEO quote free · Open the quotation generator
What This Template Includes
- Agency / freelancer name and contact
- Client and target domain(s)
- Scope: technical audit, on-page, content, link-building, local
- Monthly deliverables and reporting cadence
- KPIs (rankings, organic traffic, conversions) and review schedule
- Tools included (Ahrefs / SEMrush seat) and pass-through costs
- Term, cancellation notice, and payment schedule
Worked Example: Quote #
Loop SEO billing Northcraft Furniture:
| Description | Qty | Rate | Amount |
|---|---|---|---|
| Technical SEO audit (one-time) | 1 | $2800.00 | $2800.00 |
| Monthly retainer — content + links (6 mo) | 6 | $3500.00 | $21000.00 |
| Keyword research & content strategy | 1 | $1200.00 | $1200.00 |
| On-page optimization (25 pages) | 25 | $45.00 | $1125.00 |
| Local SEO & Google Business Profile setup | 1 | $800.00 | $800.00 |
| Link-building outreach (10 links/mo) | 6 | $900.00 | $5400.00 |
| Monthly reporting & analytics dashboard | 6 | $250.00 | $1500.00 |
| Total | $33825.00 | ||
50% deposit on audit. 30-day notice on retainer.
How to Use It
1. Open the template
Click "Create your SEO quote free" to open the SEO quote template pre-loaded in the generator.
2. Fill in your details
Add your business info, client details, and line items with quantities and prices.
3. Brand it
Upload your logo, pick an accent color, and add a signature or business stamp.
4. Download or send
Export a clean PDF, print it, or attach it to your own email — no sign-up required. Signed-in users can also email it from the app.
Frequently Asked Questions
How do I quote an SEO project?
Most agencies price a one-time audit as a flat fee ($1,500–$5,000) and ongoing work as a monthly retainer ($1,500–$10,000+). Quote one-off content and links per piece / per link with a minimum monthly commit.
What should an SEO retainer quote include?
Monthly deliverables (content pieces, links, technical fixes), reporting cadence, KPIs, tool seats, term length, and cancellation notice. Spell out what is in-scope vs change-order.
Should SEO quotes guarantee rankings?
No — Google explicitly warns against any agency that guarantees rankings. Quote effort, deliverables, and reporting rather than position guarantees.